4 Amazing Tips To Start Marketing Your Business On Pinterest:

You might think of Pinterest as an endless feed of home decor ideas, delicious recipes, new in-demand products, and the list goes on. Well, with more than 400 million monthly active users worldwide, Pinterest can be an excellent go-to place to start marketing your business.

Pinterest has become a visual search engine comprising hundreds and thousands of new interests, travel locations, DIY tutorials, and more! Predominantly Pinterest is used by 77.1% of females, so if you can get your pins ranked on the feed, you would easily get a conversion. In fact, 85% of users bought a product based on pins by brands.

How does Pinterest work?

You would probably think, how does Pinterest work? Unlike Facebook and Instagram, Pinterest offers a unique Pinboard-styled user interface that lets you pin images, videos, and ideas, which can be saved/bookmarked on a board.

A board can be used to collect, save, and organize your pins. You can also add descriptions to your boards and share them with your friends. Shared boards are generally known as group boards that are helpful to get feedback from friends and family and collaborate with brands.

Pins and boards of other users and businesses can also be followed, repinned, or shared based upon the same interest.

If you don’t want others to see your pins or you are planning a surprise party, you can use a Secret board to save them. Pins on the secret board won’t appear on your home feed and is only accessible by you or anyone you shared with.

4 tips for marketing your business on Pinterest:
Now that you’ve learned how Pinterest works let’s jump on to marketing your business. Here are some productive tips and tricks that may help you to get conversions on Pinterest:

• Create a business account:
  The first and foremost thing is to create a business account. It’s free and allows you to see analytics tools providing more control over your profile, which enables you to promote your pins.
• Use attractive Pinterest cover boards:
  A Pinterest cover board acts similar to a book cover that explains the title and contents of the book. A board cover makes your profile more modern and professional-looking and gives your followers a sense of your brand.
  Here’s how a board cover looks like.

• Create your Pins with rich keywords:
  A pin with a good description will increase your chances to rank higher on Pinterest feeds and help users to find your pins easily. Pinterest’s auto-suggest feature can be used to find top related keywords to your initial word/phrase.
  For long-tailed keywords, Pinterest’s guided search function can be used to give you more keywords to stuff in your pin description.
• Create active engagement on your profile:
  Follow other boards of your friends and other related brands. You can like, share or even repin their contents to your website or other social media platforms. Get in touch with users who liked and commented on your pin.

Conclusion:

In short, Pinterest can be a powerful platform to start marketing your business, getting organic reach, creating long-lasting relationships, and boosting your business. So start making your business profile on Pinterest and incorporate these marketing tactics to achieve your desired results.